BY Vivien hoffmann
Somewhere, somehow everything has been seen already. Therefore the characteristics of today's zeitgeist aren't in designing something completely new and never seen before, but to reuse the already existing within a new context. The experimental combining of different, independent elements of style is in my opinion one of the most important traits of the contemporary graphic designer. The lettering which I designed for this subject is created in the sense of the described approach. The shape is inspired by black letters while being based on the style of asian letters as well. I didn't focus on readability, but on the visual experience which allows the unusual typography to communicate on another level.