BY Andrew ballantyne
To stray away from the typical poster format, which I am most comfortable with, and work in the spirit of "Zeitgeist" I decided to create a series of works which I thought could be used as a set of stickers. Through these designs I attempt to transmit what the concept of Zeitgeist means to me.I believe experimentation and innovation are key contributors to the concept of "Zeitgeist" or the "spirit of our time". While these ideas imply the improvement or modification of already existing concepts (in today's hectic, information saturated society efficiency is everything), in my opinion this does not necesarily mean that we throw out old traditions. In contemporary design what stands out to me most is the mixing of the old and the new. "Zeitgeist" means to me adapting to the times and utilizing (while being careful not to abuse) the modern design tools we have at our fingertips today, along with time-proven, established design practices/concepts to create functional and unique designs.